Using a third‑party holding account (often called an escrow account) is a practical, well‑understood way to safeguard both sides in a performance‑based marketing deal. Here’s how it typically works and why it’s a great fit:

You Fund the Account:

You deposit monthly service fees into an account held by an independent agent (your bank’s trust department or your attorney of choice).

Clear Release Conditions:

We agree in writing on the exact performance milestones (e.g. +10% calls, +30% traffic) etc.

Automatic Payout:

When those goals are verified at month three, you simply authorize the agent to release the funds to us. If we fall short, you instruct them to return the full amount.