How Develomark Used AI to Transform Billboard Design for a Real Client

tl;dr:

Develomark’s cohort team used AI image generation to rapidly create and test hundreds of billboard concepts for ProSource Pest Solutions. By combining human creativity with AI-powered iteration, the team delivered bold, high-impact designs faster than traditional methods. The project highlights how AI enhances—not replaces—creative strategy, leading to better collaboration, stronger concepts, and real-world results.

About Develomark: Develomark is a Connecticut-based digital marketing agency focused on helping businesses win visibility in the modern search landscape. As search evolves beyond traditional rankings, Develomark prioritizes Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to ensure clients are not only found—but selected.

At Develomark, innovation meets real-world execution. In a recent cohort program project, college professionals were tasked with delivering a high-impact billboard campaign for ProSource Pest Solutions.

The twist: integrating AI image generation into the creative process. The result was a faster, more dynamic approach to design that pushed traditional boundaries while maintaining strategic focus.

Turning business goals into client strategy

Every successful campaign starts with clarity. For ProSource Pest Solutions, the objective was to create a bold, memorable billboard focused on high-value services like bat removal. With tight timelines and a clear need for local visibility, the team had to prioritize messaging that could capture attention in seconds. Simplicity, readability, and impact became the foundation of the strategy.

Using AI to Accelerate Creative Exploration

Instead of relying solely on traditional design workflows, the cohort leveraged AI tools to generate hundreds of visual concepts in hours. Starting with initial sketches and references, they expanded ideas into multiple directions, experimenting with layouts, color schemes, and messaging styles. This rapid iteration allowed the team to explore a broader creative range without sacrificing speed.

Balancing ai creative and technology

AI did not replace the creative process; it enhanced it. Designers combined human insight with AI-generated outputs to refine concepts that aligned with the client’s goals. From humor-driven visuals to clean, minimal layouts, the team tested various approaches to determine what would resonate most with drivers. The ability to quickly visualize and adjust ideas improved both collaboration and decision-making.

designing for real world attention

Billboards require a unique approach. With only a few seconds to engage viewers, the team focused on bold visuals, clear messaging, and strong hierarchy. Key elements like “bats,” the company name, and contact information were prioritized to ensure instant recognition. The final concepts balanced simplicity with creativity, making them both eye-catching and effective.

from concept to a live billboard in waterbury, ct

After presenting multiple fully developed concepts, the client selected a design that aligned with their vision. The chosen billboard was refined and prepared for production, ultimately going live in the real world. This project demonstrated how AI can enhance creative workflows, enabling faster execution, stronger collaboration, and better outcomes..

Frequently asked questions

Get Started with Develomark

If you are not sure how to turn your customer conversations into meaningful website content, Develomark can help.

Our team works with you to uncover valuable insights and transform them into content that improves visibility across search engines and AI-driven platforms. We're a Connecticut based SEO/AEO/GEO optimization agency with the resources to make it happen.

Contact Develomark today to learn how we can help you grow your search presence.