Develomark Pricing, Ownership & Process FAQs | Full Transparency Guide

• During the initial 12-month agreement, the website is licensed to you.
• After completing the agreement, the website is fully yours to keep.
• If you cancel before the 12 months, you may be required to pay for the completed or partially completed work before transfer.

Yes

The account is created under your ownership and remains yours at all times

Yes

You retain full ownership and control

Yes

All tracking and data accounts are owned by you

Yes

Content is licensed during the agreement

Full ownership transfers to you after the contract is completed

This includes text, documents, photos, videos, animations, footage, and anything Develomark created for you.

You own your domain

We only request access to manage it during the engagement

Yes

The platform we use allows for clean and straightforward transfers

See resource below: 

https://support.duda.co/hc/en-us/articles/26519246911639-Transfer-a-Site-to-a-Different-Account

Yes

We preserve high-performing URLs based on traffic and search data to maintain as much ranking as possible

No

Your ad account and all historical data remain yours

No standard exit fee

If the agreement is ended early, there may be costs to complete outstanding work already in progress

You sign a simple exit document

We transfer your website and provide all logins

Billing stops

The process is designed to be simple and transparent

You will be assigned a primary point of contact

This is selected based on your goals, industry, and the type of work required

Involved at the start for onboarding and kickoff

Not involved in daily communication

Steps in for high-level strategy and key initiatives when needed

Onboarding phase: Weekly meetings

Ongoing marketing: Monthly or quarterly meetings

Most communication happens informally through:

• Phone calls
• Text messages
• Email
• Voice notes

Your assigned account manager

You will be assigned a new point of contact

You will also have the option to exit the agreement if needed

11+ team members

All work is handled by in-house staff

No outsourcing to third-party contractors

Yes, it is highly encouraged

In-person onboarding meetings are standard

All three

We adapt based on your preference and location

Most responses are within 15 minutes, depending on priority

We operate on a priority system from 0 -3:

0. Urgent: Critical issues (e.g., website down)

1.End of Day: Time-sensitive needs

2. End of Week: Short-term initiatives

3. Ongoing / End of Month: Non-urgent requests

This ensures critical items are handled first while keeping all work progressing.

Marketing is holistic

Leads can come from multiple channels

How each piece functions:

• Paid ads: Reach new audiences immediately
• SEO: Captures existing demand through search
• Website: Acts as your central source of truth

Your website supports everything:

All traffic is directed there

Conversion happens there

AI and search engines rely on it as the primary data source

Yes, it can

SEO and content will generate traffic over time

However:

Results are slower without ads

Paid media helps generate traffic immediately

Best practice:

Use ads to accelerate performance early

Let SEO build long-term growth

Budgets are flexible and can be scaled up and down at anytime.

SEO drives traffic, but it is not always consistent or scalable short-term

Ads allow you to control volume and timing

With ads:

You pay platforms like Google and Meta directly

They push your brand to targeted audiences

You increase clicks and lead flow on demand

Relying only on organic traffic:

Slower growth

Less predictable lead volume

You can't grow waiting for people to look for you. 

• Single, standardized platform.
• Strong Core Web Vitals performance.
• Better structured for modern SEO and AEO (AI-driven search).
• Clients find it easier to manage themselves.

No, not at this time 

We focus on paid social advertising, not organic posting

SEO must remain consistent and active

We do not recommend reducing SEO to fund ads

However:

Paid media is flexible

Can be turned on or off based on seasonality

Examples:

Landscaping: Spring and summer focus

Insulation: Fall and winter focus

Some industries benefit from year-round advertising.

We use seasonal trend analysis to see this data, see an example:

https://app.splashdash.com/reports/keyword-trend-comparison-for-landscaping+jd7e2refrb9nzc16rtp6skmzhs858e9a

Initial traction often begins around website launch (typically 6 - 8 weeks)

From there:

Ads generate immediate activity

SEO builds over time

Both should be used in conjunction.

Yes

You will need your own email platform (e.g., Mailchimp, your CRM platform)

We manage strategy, content, and execution

A healthy email cadence is once per month for most businesses. Seasonal businesses should send more.

Yes

Video is included in all marketing plans

Additional production may be scoped separately (depending on travel, last minute, out of scope)

All content is created in-house

Enhanced with AI tools for efficiency and scale

We create everything for you, however we must interview you for most pieces of content. This is done in a normal scheduled cadence. 

We use your real business data to guide strategy:

• Existing keyword rankings
• Form submissions and lead data
• Call recordings and transcripts
• Ongoing client conversations

From there:

• Convert insights into AEO-optimized content
• Publish directly on your website
• Structure content for AI and search engines

We also:

• Track visibility across AI platforms
• Use prompt management tools to monitor performance

The goal is to ensure your business shows up in:

• Search results
• AI-generated answers
• Voice and conversational queries

Standard agreement is 12 months

After the initial term, you can:

• Renew for continued marketing
• Move to month-to-month

The initial 12-month agreement must be fulfilled

If services are rendered, payment is required

After the 12 months:

You may cancel with proper notice

30 days written notice is required

Billing is monthly

Payments are made in advance of services

• Credit card
• ACH (for payments over $10,000)

No

We operate on a deliverables and performance model, not hourly billing

You are paying for:

• Output
• Strategy
• Results

The agreement begins once:

• The contract is signed
• The first payment is processed

Work does not begin until both are completed

• Services may be paused immediately
• Work will not continue until payment is resolved
• Outstanding balances may still be owed based on work completed
• Deactivation of website hosting if invoices are overdue by 90 days.
• Note: we are human beings and reasonably accomodate most situations but we expect good communication.

Not typically during the initial 12-month term

Scope is set to ensure results

Adjustments may be discussed for advertising spend, but:

Core services (like SEO) are not removed

For renewals, yes.

If not a renewal, you will be Month-to-month.

After completing the agreement:

The website is yours, we transfer it to you and your own Duda account. 

If canceled early:

You may need to pay for completed work before transfer. 

Scope changes are:

• Discussed
• Approved
• Documented

They may result in:

• Adjusted pricing
• Updated deliverables

We address concerns through:

• Strategy adjustments
• Performance reviews
• Clear communication

After the initial term:

You are free to discontinue services with notice. 

We accomodate to the situation however, most of our clients see success. However success is not guaranteed.